Marketing that works for you and your business.
You're in the right place if you're looking for:
- An honest, approachable and friendly marketing team on the Sunshine Coast.
- Strategic marketing strategies and action plans that deliver delightful results.
- Fresh, new ideas and opportunities for your business.
- Awesome work without the ego and great client relationships.
/ Marketing that meets your needs.
Macneil Marketing is an award winning digital marketing agency based on Queensland’s Sunshine Coast.
As a full service marketing agency, our talented in-house marketing team provides you with an extensive range of professional digital marketing services, tailored to your needs.
Our team also includes marketing partners and specialist contractors that work with us to meet specialist client briefs. Our expert team includes communication specialists, marketing managers, digital marketing specialists, PR specialists, media outlets, graphic designers and website developers. Our working model is designed to ensure you’ll always get the best results to achieve your business objectives.
Working with businesses, professional services, not-for-profits and local governments across the Sunshine Coast, Brisbane and beyond, we’re a leading digital marketing agency…with the awards to prove it.
/ Marketing services.
Digital marketing strategy
By developing a deep understanding of your business we design an astute digital marketing strategy that amplifies your marketing message and has a positive impact on business growth.
Lead generation
Deploying our highly targeted digital marketing efforts will gain better outcomes and tangible results for your business, attracting and converting leads into interested prospects.
Google Ads
As Google Ads experts, we’ll help you showcase your business to a vast yet highly targeted audience with smart strategy, well-executed campaigns and regular optimisation.
SEO
If SEO leaves you in the dark, you can stop worrying. Our dedicated SEO team is always one step ahead, fine-tuning websites to rank higher in search engine results and increase organic traffic.
Social media management
We know which platforms your audience is on! We’ll help you reach just about anybody using a mix of paid social media advertising and organic social media marketing. We manage your channels too!
Content marketing
We’ll work with you to create powerful content strategies that build, educate, engage and entertain your audience. We tap into your knowledge and build from there. You’re the subject matter expert in your industry, after all!
Web design
We build your website to best meet your business goals. Better still, we help you take a digital-first approach by using your website as a single source of truth. You want your processes streamlined and your content to work as hard as possible.
Branding and logo design
Is your brand looking and feeling a little tired? Or you have a new concept that needs to be brought to life? We’ll help you make the old new again with graphic design that serves as a visual representation of your brand personality, values and offerings.
How we work
/ the planning
Strategy
Market research, campaign planning, brand positioning, audience targeting
/ the doing
Execution
Campaigns, content, lead generation, SEO, corporate communications, web development
/ the examining
Analysis
Campaign management, reporting, trend analysis, cost analysis, ROI, ROAS
/ the enhancing
Optimisation
Campaign optimisation, content edit/proofreading, refinement, budget adjustment
/ the planning
Strategy
- Review your current marketing.
- Determine your target audience.
- Hone in on your messaging.
- Plan your marketing strategy.
For example
- Market research and analysis to identify target customers and market trends.
- Development of a marketing plan that outlines specific goals, strategies and tactics to achieve those goals.
- Identify digital marketing solutions including identification of tools and platforms to achieve your goals.
- Content planning – social, edms, video, website, google search, lead magnets, advertising copy, etc.
- Branding and positioning of the company or product in the marketplace.
- Market segmentation and targeting to focus on specific customer groups.
/ the doing
Execution
- Implement the campaigns and digital marketing activities identified in your marketing strategy.
For example
- Campaigns. From concept to creative to copywriting, campaigns are our bread, butter and jam! Working with you to amplify your message using the channel/s best suited to your goals (Google Ads, YouTube, paid social media, TV on demand and more).
- Content. Expert copywriters, designers and video producers will write, design and produce, giving you top flight campaigns. We’re an eagle-eyed bunch with obsessive attention to detail. Do you have a massive corporate document? Maybe an industry whitepaper? We cross t’s until we go cross-eyed. Relax and let our marketing team do the dirty paperwork.
- Lead generation. Developing sales funnels and nurturing sequences to generate quality leads that become your dream customers. Corporate communications. If your team needs an uplift for internal comms messaging or your department is gunning for an industry award – we excel at enterprise, corporate and government communications.
- SEO. Get found online! Our search engine optimisation team is a unique blend of SEO copywriters and digital tech-sperts, ensuring your web presence is top notch.
/ the examining
Analysis
- Ongoing review of your marketing activities and marketing materials.
- Results analysis.
- Measure success against goals in your marketing strategy.
- Reporting.
For example
- Campaign management. Campaign performance review to ensure they are finely tuned, well-oiled, marketing machines that achieve the exceptional results you require.
- Reporting. We analyse trends in your marketing, sales and business and measure these against success metrics. Providing reports that are transparent, easy to understand and have actionable outcomes.
/ the enhancing
Optimisation
- After reporting, recommend improvements.
- After consultation, implement improvements.
For example
- Campaign optimisation. Using reporting outcomes to make campaign improvements and edits. This might be changes to creative, messaging, targeting, ad spend etc.
